0 or 4 credits
Spring 2025 Lecture Laboratory Distance Learning Upper Division
Principles of marketing and business management in the horticultural industries; market organization, performance, and planning; financial planning, pricing, promotion, cost control, and legal aspects of retailing. Case studies in direct farm, floral, and garden center management.
Learning Outcomes1Become critical thinkers.
2Gain an understanding of marketing principles and theory.
3Develop an understanding of marketing information available to horticulture industry professionals and how this information can be used.
4Identify the four kinds of resources managers use.
5Develop an understanding of financial terminology sufficiently to communicate with financial professionals and make informed decisions.
6Construct and use an income statement, balance sheet, strategic profitability model, and cash flow budget.
7Establish a level of confidence in creating a business plan as a tool to assess, create, and communicate a business concept.
8Understand how to manage people in the workplace.
Prerequisites
made by Purdue students.