3 credits
Fall 2026 Lecture Upper Division
This course explores the rapidly expanding field of content creation while equipping students with the practical skills necessary to stand out in a crowded, ever-changing industry. Approaching content creation from both a brand and creator perspective, students will learn how to translate a strategic vision into engaging social media material. Students will discover how creators leverage popular platforms to build an audience and craft a strong visual media presence. Students will also examine how those creators work professionally with brands, utilizing promotional strategies and analytics to demonstrate value.
Learning Outcomes1Define and utilize industry terminology.
2Evaluate social channels, identifying key distinctions and best practices between platforms.
3Build a content strategy.
4Operate appropriate cameras, programs, and basic video editing software.
5Measure your efforts and demonstrate return on investment.
made by Purdue students.