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0 or 3 credits
Fall 2026 Laboratory Lecture Upper DivisionThis hands-on course will introduce students to basic videography, production, script writing, interviewing, and anchoring techniques. Students will hone their persuasive communication skills and professionalism, interacting with local businesses, non-profits, and topical experts to pitch guest opportunities and create compelling TV segments. Finally, they will learn how to build a loyal audience, promoting their work by reshaping content into sharable social/digital material.
Learning Outcomes1Build a content strategy and brand voice.
2Evaluate the content, production elements and overall appeal of TV scripts.
3Define and utilize industry terminology
4Operate TV studio equipment and relevant editing software.
5Produce professional-quality programming.