3 credits
Fall 2026 Lecture Upper Division
This course explores common methods for intentionally auditing, developing, and managing content across multiple media. Students will consider how different audiences and purposes shape how content is structured and delivered in varying rhetorical contexts and diverse media. Emphasizes both analytical and technical elements of content strategy.
Learning Outcomes1Create and implement content strategies aligned with organizational goals and tailored to specific audiences, contexts, and purposes.
2Perform content audits and inventories using common approaches such as lifecycle development and user testing.
3Articulate how specific needs influence the structure and delivery of content across multiple media.
4Use tools such as content management systems to engage and inform relevant stakeholders and contributors.
Prerequisites
made by Purdue students.