3 credits
Fall 2026 Lecture Upper Division
This course focuses on the dynamics between a firm and the marketplace including interaction with competition. Strategy implementation occurs over multiple periods and is highly dependent on choices and behavior of competition. The course material covers how these dynamics and expectations of competitor response will shape the decisions of managers. This is inclusive of signaling intent to competitors and mutual forbearance to avoid negative sum gain competition.
Learning Outcomes1Identify factors in firm profitability and competitive advantage in relation to competitive actions.
2Explain the role of information in value creation.
3Explain signaling types and competitive actions used to communicate strategic intent to competition.
4Understand how to compete and/or cooperate with your rivals in a market.
5Identify the crucial role economics plays in our understanding of competitive decisions.
Prerequisites
Restrictions
made by Purdue students.