3 credits
Fall 2026 Lecture Upper DivisionData from last updated 4/23/2026
Fall 2026
Fall 2026 Instructors: ,
Provides an overview of the new product development process. Detailed insights are provided in the "fuzzy front end" of this process. Targeting positioning, and product decisions are also covered. The second half of the course completes the marketing mix and covers various market testing and product launch issues.
Learning Outcomes1Understand new product development process.
2Analyze new product development cases.
3Develop and test a new product idea.
Prerequisites
Restrictions
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