2 or 3 credits
Fall 2026 Lecture Upper Division
The objective of this course is to equip you with tools and develop marketing skills required to address current social media marketing problems. The approach is to learn commonly used social media platforms, Google Analytics, Google Data Studio, Facebook Business Suite Insights, etc., to understand user behavior and communicate with your audience. In addition, social media trend analysis will be conducted using Python in conjunction with web APIs. The goal is to become familiar with quantitative techniques to understand the target market.
Learning Outcomes1Learn how to collect and analyze consumer behavior and sentiment from social media platforms.
2Gain experience in understanding online consumer search terms and related consumer trends.
3Learn to become a marketing manager who would monitor competitors' products and pricing actions on the online space.
4Be exposed to the challenges of recent online platforms where websites use dynamic content to increase user interactivities.
Restrictions
made by Purdue students.