3 credits
Fall 2026 Lecture Upper Division
This course helps students get familiar with basic concepts, terms, and principals in retail management, understand how to conduct basic marketing research and utilize customer data to make more informed strategic decisions, and apply what they have learned in the classroom to develop effective strategies for a retail business.
Learning Outcomes1Get familiar with basic concepts, terms, and principles in retail management.
2Understand important decisions retailers need to make to operate a retail business.
3Understand how environmental forces such as advances in technologies affect the performance of a retail business and what a retailer can do to adjust their current strategies to survive or thrive.
4Learn how to conduct basic marketing research and understand how marketing research can help a retail business develop more successful strategies.
5Improve leadership, teamwork, and communication skills by working on group assignments and the term project.
Prerequisites
Restrictions
made by Purdue students.