0 to 4 credits
Fall 2026 Lecture Upper Division
The objective of this course is to familiarize students with the methods and frameworks necessary to execute strategic plans in a marketing context. Marketing managers must be able to properly identify the needs of their given consumer base and design strategic plans to align the different dimensions of the marketing mix; such as pricing, promotional campaigns, product characteristics, and the necessary distribution channels, while taking into consideration the offerings of the competitors. To this end, we offer an immersive course, which leverages both lectures and case discussions, to enhance the thought process and presentation of hallmark marketing frameworks.
Learning Outcomes1Familiarize students with challenges commonly faced by marketing managers in both B2C and B2B settings.
2Analyze marketing problems by considering customers, competition, and the company.
3Develop the ability to compare and contrast qualitative and quantitative analyses to formulate recommendations.
4Provide hands-on experience in creating and implementing marketing strategies in a dynamic environment.
Restrictions
made by Purdue students.