3 credits
Fall 2026 Lecture Upper Division
Digital marketing is where marketing meets the internet, wireless devices, and other digital media. The course incorporates a variety of topics including online advertising, search engine optimization, participation in social media, online listening and monitoring, and web & social media analytics. Through a combination of lecture, hands-on exercises, established digital platforms, and mini-course projects, students develop capabilities in designing, implementing, and evaluating digital marketing strategies. Students can also gain hands-on learning experience in the course by participating in an online marketing practicum.
Learning Outcomes1Enable students to rethink marketing in the evolving digital age.
2Develop capabilities in designing, implementing, and evaluating digital marketing strategies.
3Understand major tools of digital marketing by gaining hands-on learning experience of search engine advertising tools by participating in a Google sponsored online marketing challenge competition.
Prerequisites
Restrictions
made by Purdue students.