2 credits
Spring 2026 Lecture
The course enables participants to formulate a systematic framework for approaching the problem of pricing a product, and more generally, a product line. The concepts and analytical methods necessary to develop such a framework are explored and incorporate marketing, competitive, and legal aspects. The course will use a combination of lectures, case discussions and exercises. Prerequisite: MGMT 62000.
Learning Outcomes1Adopt a systematic framework to approach the problem of pricing a product or service.
2Understand various approaches to estimate value of a product or service to users.
3Understand the tradeoff between price and sales volume and its relation to price elasticity.
4Understand segmented pricing and psychological aspects of pricing.
5Understand the implications of pricing in a competitive environment and the importance of price policy.
6Appreciate pricing issues when selling through an intermediary.
7Be introduced to legal aspects of pricing.
Restrictions
made by Purdue students.