0 or 3 credits
Spring 2026 Lecture PracticumUpper Division
In this course, students learn to apply marketing concepts to real world marketing problems. Projects are varied and may involve marketing plan development for a start-up, market research, analysis of marketing data, digital marketing, search engine marketing, web design, and social entrepreneurship. Clients include Purdue Marketing Advisory Board members, entrepreneurs working with Purdue's Foundry and Discovery Park, Purdue Research Park start-ups, small and medium-size Indiana businesses, and non-profit organizations. Students are given flexibility in selecting projects of interest. Teams work under the direction of a faculty member. Teams meet regularly with the faculty supervisor and also the project sponsor to review project progress and discuss the next steps towards meeting project requirements. Projects are done in teams, although evaluation is individual. Permission of instructor required.
Learning Outcomes1Acquire experience in applying concepts learned in marketing and other classes to real world problems.
2Acquire practical knowledge in the stages of project management including problem formulation, selection of research approach to addressing a marketing problem, and collection of secondary and primary data.
3Learn to integrate the project analysis and information gathered into a consistent whole and make specific recommendations for decision-making in real world situations.
4Experience challenges of working in teams to achieve projects goals.
Prerequisites
Restrictions
made by Purdue students.