3 credits
Spring 2026 Lecture Upper Division
Once a validated problem is identified, how do we transform deep insights into impactful solutions? Building on Venture X1, this course focuses on designing, testing, and refining the right solution through rapid prototyping, business model innovation, and stakeholder engagement. Students will explore multiple solutions, iterate based on real-world feedback, and prioritize those that leverage existing technologies for maximum impact. By the end, they will have their Solution X - a validated prototype and model ready for further development and eventual venture creation. Permission of instructor required.
Learning Outcomes1Design and build a Minimum Viable Product (MVP) that addresses a validated problem, and test it iteratively with customers to gather actionable feedback. [MVP Development and Testing]
2Identify, prioritize, and validate critical assumptions about the desirability, feasibility, and viability of a business idea through structured experimentation. [Critical Assumption Testing]
3Develop a comprehensive business model that integrates key components such as value proposition, customer segments, revenue streams, and cost structures. [Business Model Design]
4Formulate and evaluate a go-to-market strategy that aligns with the product offering, target customers, and competitive landscape. [Go-to-Market Strategy]
5Deliver a compelling presentation that effectively communicates the MVP, business model, and validated assumptions to potential investors or stakeholders. [Pitching and Stakeholder Communication]
Restrictions
made by Purdue students.