3 credits
Spring 2026 Lecture Lower Division
This course provides marketing students with essential skills in data management, visualization, and analysis using Microsoft Excel. Students will explore how to leverage data analytics to inform marketing strategies, optimize campaign performance, and drive decision-making. Hands-on training includes using Excel functions, tables, charts, and PivotTables, with a focus on practical, real-world marketing applications such as segmentation analysis, customer profiling, and campaign ROI assessment.
Learning Outcomes1Apply Excel functions to process and analyze marketing data effectively.
2Create data visualizations that effectively communicate insights to marketing teams and stakeholders.
3Analyze marketing data using advanced analytical techniques to optimize campaign performance.
4Develop proficiency in cleaning, validating, and consolidating marketing data for enhanced decision-making.
Restrictions
made by Purdue students.