3 credits
Spring 2026 Lecture Upper Division
This course defines executive communication, offers a rationale for its importance, provides a catalog of deliverables (or tactics) involved in the practice, teaches students how to create those deliverables, and provides students with the tools to serve as strategic advisors to senior leaders. The ultimate goal of the course is to help students become more well-rounded and successful communication professionals.
Learning Outcomes1Describe the breadth, depth and nuance of executive communication.
2Create various internal and external executive communication deliverables.
3Conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis of an executive's communication.
4Define and execute the role of serving as a strategic communication advisor to an executive.
5Learn from and connect with established communication professionals.
Restrictions
made by Purdue students.