3 credits
Spring 2026 Lecture Upper Division
This course is designed to provide students with a deep understanding of the unique role and importance of internal and external communications in relation to sport. Furthermore, it examines the important role the media plays in the sport universe. The intermingling of sport organization and sport media is also examined, especially within the context of the changing nature of the relationship in the 21st century.
Learning Outcomes1Explain why it is essential to learn about technology today and discuss several ways technology has been integrated into our business and personal lives.
2Discuss the organizational and societal impact of implementing technology; including some benefits and risks related to the prominence of computerized technology in our society.
3Explain the impact of computerized communications (blogs, podcasting, viral marketing, etc.) on businesses, personal lives, and the sports Industry.
4Describe social networking (including some computerized elements) and how it can be used to enhance and expand customer relationships for businesses and the sports Industry.
5Define web-based multimedia and list some of the advantages and disadvantages of using multimedia and demonstrate how to utilize web-based media to create Marketing and Public Relations products; some examples include (a) newsletter, (b) press release, (c) podcast, (d) web pages, interactive training presentation, and (f) social media.
Restrictions
made by Purdue students.