3 credits
Fall 2025 Lecture Upper Division
Strategic management plays a pivotal role in helping industry leaders gain a competitive advantage and accomplish business goals in an ever-changing marketplace. This course centers on the exploration of various theories, frameworks, and models to understand contemporary issues and challenges in service industries. Through the application of strategic management principles and strategy-oriented tasks, students comprehend essential topics in strategic management, including environmental and competitor analysis, strategic planning, strategy formulation, strategy execution, and strategic evaluation and control.
Learning Outcomes1Articulate the theoretical principles and tactical practices in strategy management.
2Analyze external and internal factors to effectively manage service organizations.
3Evaluate the strategic planning process for service organizations.
4Apply strategic theories, frameworks, and models to management practices in service organizations.
Restrictions
made by Purdue students.