3 credits
Fall 2025 Distance Learning
This course provides students a strategic and holistic sports communication approach and framework to solve for communications challenges. The course focuses on understanding the ever-increasingly competitive athletic landscape - collegiate and professional (though the lines are blurring) -- to aid the sports communicator in crafting a strategic communication plan based on quantifiable objectives and desired outcomes. Special topics include crisis and reputation management, leveraging social media, the emergence of AI, and athletes and culture.
Learning Outcomes1Develop a strategic sports communication plan.
2Integrate social media and AI into strategic communication planning.
3Apply effective strategies to engage productively with collegiate and professional sports media.
4Analyze a crisis event to develop strategies for advancing organizational reputation.
5Articulate the role of sports in culture.
Restrictions
made by Purdue students.