3 credits
Fall 2025 Lecture Upper Division
Venture creation drives progress by solving complex challenges, addressing pressing problems, and unlocking new opportunities. It begins with a deep understanding of stakeholder needs, customer pain points, and systemic challenges through rigorous observation and direct engagement. This course helps students lay that foundation by identifying a problem space they care about and embarking on a discovery journey. By the end, they will define their Challenge X - a clear, high-impact problem or opportunity that could inspire a new venture. Permission from Instructor is required.
Learning Outcomes1Generate innovative venture ideas and critically evaluate their attractiveness and alignment with emerging market opportunities. [Idea Generation and Evaluation]
2Conduct effective customer discovery processes - including secondary research, interviews and surveys - to validate problem hypotheses and refine business concepts. [Customer Discovery Skills]
3Develop a strong understanding of problem-framing dynamics by synthesizing customer feedback into actionable insights that guide iteration and improvement of venture ideas. [Problem Framing]
4Analyze target customers and markets using tools and frameworks to estimate market size, identify key segments, and assess competitive landscapes. [Market Analysis Competence]
5Create and deliver persuasive presentations that effectively communicate validated business opportunities and demonstrate readiness for further entrepreneurial development. [Entrepreneurial Communication]
Restrictions
made by Purdue students.