3 credits
Fall 2025 Lecture Lower Division
In this course students will develop skills to help them develop and produce professional-quality narratives for a variety of professional communication applications, including content creation, marketing, and advocacy. Students will understand how to identify, focus, and structure stories and messages that resonate with audiences and help them achieve practical communication goals. The work students produce will include both written and visual components.
Learning Outcomes1Focus stories for effective results.
2Structure ideas to create consistently compelling stories.
3Apply storytelling principles to written media and understand how they apply to other media, such as photography, video, and audio.
4Know when and how to use storytelling techniques to inform, market, and advocate to various audiences.
5Demonstrate professionalism and professional "improvisation."
Prerequisites
made by Purdue students.