3 credits
Fall 2025 Lecture Upper Division
Understanding how and why consumers make decisions about purchasing goods, services, and experiences allows companies to tailor their business strategies, product development, and customer service efforts to meet the specific needs and preferences of their target customer base. This course addresses the growing demand for professionals to better understand psychological, social and situational influences of consume behavior. This course provides students not only with an understanding of consumer behavior concepts and theories, but also with the tools and methodologies that can be directly applied to real-world scenarios to navigate dynamic markets, effectively engage customers, and drive business success in today's competitive marketplace.
Learning Outcomes1Explain how consumer behavior contributes to customer acquisition, satisfaction, and retention for relevant businesses and organizations.
2Evaluate psychological, social, and situational influences on consumer behavior.
3Interpret and predict consumer behavior in diverse industry contexts.
4Synthesize current trends in consumer behavior to identify opportunities for creating customer satisfaction, engagement, and enriched experiences.
5Formulate effective strategies to build and maintain consumer loyalty.
Restrictions
made by Purdue students.