3 credits
Fall 2025 Lecture Lower Division
Introduces the art, science, and practical applications of rhetoric through ancient, contemporary, and transcultural concepts. Helps students gain a grounded understanding of rhetoric and its application in everyday life and professional contexts. This course will feature the application of persuasion in diverse fields and for diverse purposes. Students will learn to apply rhetorical principles to written, visual, and multimodal forms.
Learning Outcomes1Articulate a comprehensive understanding of the evolution of rhetoric, from ancient to contemporary theorists.
2Summarize the role of proofs in human communication and evaluate how rhetorical strategies can be used in persuasive messaging.
3Develop and apply skills in identifying, analyzing, and employing rhetorical frameworks to enhance persuasive communication strategies.
4Select rhetorical strategies appropriate for written, visual, and multimodal forms.
Prerequisites
made by Purdue students.