0 or 3 credits
Fall 2026 Laboratory Lecture Upper Division
This course offers a comprehensive overview of retail florist management, covering key areas such as inventory management, customer service, marketing, financial practices, and design techniques for fresh, dried, and silk floral arrangements. Students will explore supplier relationships, strategies to enhance customer experiences, and how to adjust to seasonal trends. The course also examines the challenges florists face in a competitive marketplace. Through case studies and hands-on exercises, students will gain the knowledge and skills needed to effectively manage a retail florist business, including managing seasonal demand and special events.
Learning Outcomes1Implement and master the elements and principles of design as they apply to the art of arranging flowers.
2Demonstrate proficiency in floral design techniques for fresh, dried, and silk materials, creating arrangements suitable for various occasions, seasonal trends and customer preferences.
3Demonstrate the ability to properly condition cut flowers and greens for use in floral arrangements.
4Understand the key principles of a retail floral business.
5Evaluate supplier relationships and implement effective sourcing strategies to maintain product quality and cost-efficiency.
6Develop effective marketing strategies to promote a florist business, including pricing, promotions, and customer engagement.
7Identify challenges and opportunities in a competitive florist marketplace and implement solutions to enhance business sustainability.
8Utilize case studies and hands-on exercises to demonstrate practical knowledge and decision-making skills for managing day-to-day operations in a retail florist business.
9Develop an understanding of the financial aspects of floral business.
Prerequisites
made by Purdue students.