3 credits
Fall 2025 Distance Learning
Strategic communication is composed, in part, of integrated marketing communication (IMC), advertising, and public relations. This course highlights public relations scholarship, which is one of the strengths of the Brian Lamb School of Communication. As such, it builds on the general strategic communication course by providing an in-depth understanding of public relations. Specifically, the class will cover public relations theories, ethics, concepts, principles, and applications. Permission of department required.
Learning Outcomes1Demonstrate knowledge of public relations theory.
2Articulate the roles of ethics in public relations.
3Assess the research, planning, and evaluation used in public relations practices.
4Identify the unique challenges associated with developing public relations campaigns.
5Evaluate public relations campaigns and responses.
6Identify the various publics that public relations scholarship addresses.
Restrictions
made by Purdue students.