3 credits
Fall 2025 Lecture Upper Division
Effective management of organizational resources in a coherent and seamless manner is necessary to realize a competitive advantage. Through the analysis of internal and external forces, students develop strategies to help an organization realize its goals and objectives. Through the application of concepts, tools, and principles of strategy and competitive advantage, this course emphasizes strategy formulation, implementation, and evaluation to ensure the long-term success of an organization. The course is structured to enhance students' analytical, critical thinking, and verbal skills by integrating academic and experiential knowledge from previous functional courses such as accounting, finance, marketing, operations, human resources, etc.
Learning Outcomes1Demonstrate through effective written and oral communication, the ability to conduct a strategic situational analysis of a service organization.
2Develop a business strategy for a service organization.
3Integrate and apply prior knowledge areas from your major to propose a functional strategy that aligns with the strategic vision of your service organization.
Prerequisites
Restrictions
made by Purdue students.