3 credits
Summer 2023 Distance Learning Upper Division
This course will focus on four areas: personal branding, social and digital media strategies, financial literacy and philanthropy. You'll gain an understanding of how to convey your image to an external audience, evaluate the proper channels to maximize and monetize that image responsibly, select advisors to help negotiate contracts and invest your money, and establish charities and events that support your personal causes. You'll learn which media and financial landmines to avoid while staying true to your personal principles and philosophies, and you'll gain leading-edge information about the technologies to keep you ahead in the game of life.
Learning Outcomes1Outline the basics of developing your brand and convey your image to an external audience.
2Evaluate the proper channels to maximize and monetize that image responsibly.
3Explain basic financial concepts and compare advisors to negotiate contracts and invest your money responsibly.
4Demonstrate how to establish philanthropies and events that align with your personal causes and brand.
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made by Purdue students.