GPA

3.40

RedditCatalog

The primary focus of this course will be on what insights marketers typically seek to gather from customer, company, and competitive data and how to integrate the insights gathered from data for marketing decisions. The course will also provide students with a review of the best practices across a variety of industries and companies through case studies. Finally, the course will include guest presentations by senior executives from the three major data-driven marketing firms who complete in the USA and worldwide.

Prerequisites

Restrictions