3 credits
Spring 2022 LectureData from last updated 8/23/2024
Spring 2022
Spring 2022 Instructors:
Evaluates the role of marketing strategy within overall corporate strategic planning. Segmentation theory, brand segmentation, niche marketing, program life cycles, and positioning approaches are discussed. Emerging concepts, such as visioning, relationship marketing, strategic alliances, and database marketing are studied. Prerequisite: HTM 53100. Typically offered Spring.
Course HTM 631 from Purdue University - West Lafayette.Restrictions
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