Hold on just a sec...
3 credits
Fall 2026 Lecture Distance Learning Upper DivisionApproaches to problems in advertising as they involve the planning, creation, and evaluation of commercial messages.
Learning Outcomes1Analyze real-world advertising problems using research, data, and client input.
2Develop strategic and creative campaign solutions that align with client goals and audience insights.
3Apply integrated advertising techniques.
4Collaborate effectively to produce cohesive, high-quality advertising campaigns.
5Manage productive client relationships, including setting expectations, responding to feedback, and delivering on time.
6Present strategies and creative concepts persuasively in both written and oral formats.