MGMT 423: New Product Development

3 credits

Fall 2025 Lecture Upper Division
Data from
Fall 2025
last updated 8/18/2025
Fall 2025 Instructors:
Ankit Sisodia
,
Ankit Sisodia
GPA

3.29

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Provides an overview of the new product development process. Detailed insights are provided in the "fuzzy front end" of this process. Targeting positioning, and product decisions are also covered. The second half of the course completes the marketing mix and covers various market testing and product launch issues.

Learning Outcomes

1Understand new product development process.

2Analyze new product development cases.

3Develop and test a new product idea.

Course MGMT 423 from Purdue University - West Lafayette.

Prerequisites

Restrictions

Programs Management-BSIM, Integrated Business Engr-BS, Management-BS, Accounting-BS or...show more

GPA by professor

Ankit Sisodia

No grades available

Other terms
Jana...(Spring 2020)
3.8
Will...(Spring 2019)
3.2
T

Ankit Sisodia

002
3:00 pm
Lec

Ankit Sisodia

001
6:00 pm
Lec
R

Ankit Sisodia

002
3:00 pm
Lec

Ankit Sisodia

001
6:00 pm
Lec

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MGMT 423: New Product Development