3 credits
Spring 2026 Lecture Upper Division
Most U.S. businesses, large and small, are becoming deeply involved in international business. The trend is going to grow even stronger because of the influence of World Trade Organization and regional trade blocks. Under these circumstances, it is imperative that business managers possess the skill sets to adapt their marketing strategies to the needs of international markets. This course will cover the concepts and theories pertaining to international marketing. It is aimed to provide students with skills in formulating a marketing plan for foreign market entry and conducting business in a foreign country.
Learning Outcomes1Understand the issues involved in formulating and evaluating international marketing strategies.
2Learn about global market entry, expansion, and sustainment.
3Be exposed to the appropriate theories, models, and other tools to make better marketing decisions in cross-cultural business settings.
4Obtain insights into how profitable global marketing strategies can be created.
Prerequisites
Restrictions
made by Purdue students.