3 credits
Spring 2025 Distance Learning
Developing cohesive and integrated external and internal communication initiatives across traditional and social media channels is becoming increasingly important for strategic communication professionals. Traditionally, Public Relations, Marketing, and Advertising/Promotion have had separate functions; increasingly the role of strategic communication practitioners is to ensure the consistency of the brand story and message across all channels of communication. Prerequisites: Students must be admitted into the Online Masters of Science of Communication program. COM 60111
Learning Outcomes1Identify and describe the different components IMC.
2Defend the value of IMC for an organization.
3Understand and appraise the business environment in which IMC operates.
4Prepare written artifacts of IMC that based on theories of communication, marketing, and public relations, including a SWOT analysis and a media plan.
5Critique IMC plans from a management perspective.
6Apply principles and theories of IMC across each IMC function (e.g., public relations, marketing, advertising/promotion, etc.)
Restrictions
made by Purdue students.