3 credits
Spring 2025 Distance Learning
This course will provide an overview of social media and its relationship to strategic communication. Students will learn about the available forms of social media (e.g., Blogs, Social Networks, and Wikis) as well as their uses, strengths and weaknesses for building and managing relationship with stakeholders. Students will also gain exposure to methods for analyzing social media metrics as a framework for evaluating the effectiveness of social media strategies as tools for developing corporate, nonprofit, and governmental images and brands. Permission of department required.
Learning Outcomes1Demonstrate their understanding of current theories of communication technology that bear on the use and impact of social media environments.
2Articulate changes in strategic communication brought about by changes in technology.
3Identify and become familiar with the most commonly used social media technologies used in industry to communicate with stakeholders.
4Demonstrate the ability to use contemporary social media tools.
5Develop a social media strategy for an organization.
6Identify, track, and analyze key social media metrics for evaluating the effectiveness of a social media strategy.
Restrictions
GPA by professor
made by Purdue students.