3 credits
Fall 2026 Lecture Upper Division
Review of contemporary theories, including analysis of concepts, models, and pertinent research across the broad spectrum of persuasive communication.
Learning Outcomes1Identify variables in the persuasive process, their interrelationships, moderating and mediating factors in a variety of communicative contexts.
2Use theory to predict and understand attitude change and behavior.
3Connect the field of persuasion to other bodies of knowledge to draw additional insight.
4Understand basic concepts associated with the primary theories of communication.
5Write a clear, concise, and reasoned paper on topics dealing with the concepts of persuasion theory.
6Increase skill in analytical thinking and writing.
7Demonstrate "sense-making," the ability to apply knowledge to lived experience.
Prerequisites
Restrictions
made by Purdue students.