1Build expertise in problem-solving and expanding a brand visually based on market research.

2Practice synthesizing research, critical dialogue (feedback), and Critiques within an iterative design process.

3Develop skills to construct/combine graphic form using various digital tools, software, and screen-based media as well as print and 3D objects.

4Create system designs and brand identities.

5Strengthen attention to detail and craft knowledge.

6Strengthen ability to pitch ideas and create viable solutions for real-world clients.