3 credits
Spring 2025 Lecture Upper DivisionData from last updated 3/29/2025
Spring 2025
Spring 2025 Instructors:
This course focuses on the use of modern, data-drive analytics marketing techniques. Focuses on the analysis of marketing data and metrics to help make business decisions. A hands-on course that requires extensive use of the computer. Laptops required.
Learning Outcomes1Learn how to use Excel to summarize and present business data.
2Learn how to integrate data with microeconomic and statistical concepts to rigorously tackle business questions.
3Learn modern big-data marketing analytics tools to examine pricing, market segmentation, customer valuation, retailing, advertising, market research, and internet and social marketing.
Prerequisites
Attachments
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