0 or 3 credits
Fall 2025 Lecture Distance Learning Upper Division
Application of sales and customer service methods used to generate revenues for hospitality and tourism businesses. Emphasis is placed on a hands-on assignment which requires students to identify a product that they will market and sell, as well as participate in a sales blitz.
Learning Outcomes1Apply marketing principles to the sales process in hospitality and tourism industry.
2Distinguish between ethical and non-ethical behaviors on the part of sales professionals.
3Identify the buying style of the customer and adapt sales pitch and pace to maximize sales potential.
4Design a strategy to work with others to accomplish sales goals.
5Identify, market, and sell a tangible product to the general public.
6Apply professionalism and customer service principles to the sales process.
7Apply fundamental accounting skills to formulate, monitor, and accomplish self-imposed sales goals.
8Apply sales techniques in an actual hospitality and tourism business setting.
Prerequisites
Restrictions
made by Purdue students.