2 or 3 credits
Summer 2026 Lecture Upper Division
The purpose of this course is to be able to deliver a marketing message that has both qualitative and quantitative information. The purpose of this course is to equip you with the ability to craft a marketing message that effectively integrates both qualitative and quantitative data. To achieve this purpose, the course aims to understand how to use a Database Management System, mainly SQL will be used to for marketing management and product management. Next, the course aims to understand how to "show data" with a visualization tool, Power BI. With Database management skills and data visualization tools, you can transform raw data with actionable insights to become an effective marketing manager.
Learning Outcomes1Learn how to collect and analyze basic analytical concepts and tools.
2Gain experience in understanding the importance of visualizations.
3Learn to become a marketing manager who can provide marketing insights based on analytics.
4Be exposed to the challenges of resent online platforms of visualization for user interactivities.
Restrictions
made by Purdue students.