2 or 3 credits
Summer 2025 Lecture Upper Division
The purpose of this course is to learn tools, technologies, applications and practices used to collect, integrate, analyze, and present raw data in order to create insightful visualization and actionable marketing information. It will cover conceptual understanding of marketing performance based on data and statistical methods. Once conceptual understanding is familiarized, students will learn common tools and techniques for marketing managers in today's industry.
Learning Outcomes1Learn how to collect and analyze basic analytical concepts and tools.
2Gain experience in understanding the importance of visualizations.
3Learn to become a marketing manager who can provide marketing insights based on analytics.
4Be exposed to the challenges of resent online platforms of visualization for user interactivities.
Restrictions
made by Purdue students.