0 to 3 credits
Fall 2025 Lecture
Digital technologies such as the Internet, IoT, and AI are rapidly and fundamentally transforming today's companies and industries. They have enabled completely new ways for companies to organize work, generate innovations, make decisions, and interact with customers, suppliers, and competitors. This course is designed for students who want to deeply analyze digital transformations and, more importantly, manage technology-driven businesses. Applying information economics principles and theoretical rigor, this course studies how digital technologies affect consumer behavior, business model innovations, market design, and competitive outcomes. This course trains students to apply data analytics skills to real business problems and develop a rich understanding of the strategic value of digital transformations.
Learning Outcomes1Develop analytical and quantitative skills to analyze and formulate business decisions.
2Understand current business technologies and related knowledge to translate data into useful information for decision making.
3Become familiar with the ethical issues that individuals face in organizations.
4Develop effective written and oral communication skills.
5Develop the leadership and teamwork skills to function effectively in a diverse, cross-functional environment.
6Develop awareness of global and multicultural issues relating to business decisions.
Restrictions
made by Purdue students.