1 to 3 credits
Spring 2026 Lecture
Leading-edge companies in every industry are relying on data and AI to replace intuition and guesswork in their decision-making. This course prepares students to understand how AI can be utilized to create value and a sustainable competitive advantage. It teaches the scientific process of using AI to transform data into predictions and insights for making better business decisions in a real-world setting. Upon completion, students should be able to identify and evaluate value propositions of AI advances, conduct successful AI implementations, and manage AI-driven digital transformations.
Learning Outcomes1Design and present as a part of the project engagements that take into consideration human instincts and biases.
2Understand and identify human instincts and biases that are useful for design considerations.
3Break apart engagements into three parts: mechanics, dynamics, and aesthetics.
Restrictions
made by Purdue students.