0 or 3 credits
Spring 2025 Lecture Distance Learning Upper Division
A capstone course in advanced professional selling taught in a seminar format and designed to prepare students for the transition from student to professional. Students are introduced to practitioner-focused issues involved in long-term, major B2B account sales and an emphasis is placed on professional presentation skills. Students will complete a senior group research project and a major account sales project. Professional dress code from business-casual to full-business attire required based on the scheduled day-to-day activity.
Learning Outcomes1Construct a complete selling and sales management program (term project).
2Demonstrate the ability to analyze selling and sales management situations, and apply skills to solving selling and sales management problems and developing effective selling strategies (exams; quizzes; class exercises).
3Identify how diversity, ethical, global, and multicultural considerations affect the selling and sales management decision-making processes (exams; class exercises).
4Demonstrate effectively communication skills by the presentation of a research project in an oral presentation and in a written paper (term project presentations and project updates).
Prerequisites
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Attachments
made by Purdue students.