2 credits
Fall 2025 Lecture Upper Division
Intellectual property (IP) has become a strategic opportunity for creating value for the firm. Firms are tasked with understanding how to utilize intellectual property as a competitive advantage in multiple market contexts. In the current economic environment, intellectual assets can be the largest portion of a firm's total wealth. Strategic management of these assets is very critical. Managing intellectual property is about transforming a firm's ideas, know-how, etc., into learning, products, and ultimately cash flow. In Managing Intellectual Property, we examine this topic by viewing intellectual property as both a legal asset (property ownership) and business asset (value-adding). The focus of Managing Intellectual Property is on the integration of IP generation, IP protection, and strategizing functions of the firm in creating value with an IP portfolio. Concepts and frameworks discussed/developed in lecture are exercised in case studies from multiple contexts.
Learning Outcomes1Understand key elements in intellectual property management.
2Aware of the different types/forms of intellectual property.
3Understand how the difference in the types of intellectual property provides strategic opportunities.
4Confidence in your own abilities to manage intellectual property.
5Aware of the role of multiple functions in creating an intellectual property portfolio (e.g. R&D, Marketing, Legal, Merger & Acquisition, Business Development, Human Resources, Finance).
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