2 credits
Fall 2025 Lecture Upper Division
Business students are trained to be experts in turning data into information. With a strong focus on data visualization, the purpose of this course (Storytelling with Data) is to help students take the next step: Turning that information into action. This course will provide you with helpful frameworks for understanding your audience, insights about how people perceive information best, and effective skills to express your ideas in ways that connect.
Learning Outcomes1Understand the importance of communication context, elements of good storytelling, and basic principles of human information processing as related to data visualization.
2Apply this understanding to the communication of complex (i.e., data-driven) information.
3Analyze data visualization design choices.
4Evaluate the effectiveness of data communication.
5Create a compelling story using data with the tools and skills taught in this course.
made by Purdue students.