3 credits
Fall 2025 Lecture Upper DivisionData from last updated 11/17/2025
Fall 2025
Fall 2025 Instructors:
The course covers all aspects of professional selling to help students develop an understanding of sales managers' goals, decisions, and challenges and learn about the tools, frameworks, and insights to diagnose and resolve strategic and tactical issues of selling. These concepts can help all employees promote their own ideas internally and more effectively work with the sales organization to achieve organizational success.
Learning Outcomes1Introduce students to the concepts, analyses, and activities that comprise professional selling.
2Provide practice in assessing and solving problems sales professionals encounter.
3Demonstrate how the sales function supports other marketing and strategic priorities within companies.
Prerequisites
Restrictions
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