3 credits
Spring 2026 Distance Learning
This graduate course will survey the theories and processes of strategic communication and its practice by business, government, politicians, and non-profits -in domestic and international arenas. The course will emphasize the application of theory to provide an in-depth understanding of planning, executing, and evaluating strategic communication plans. Prerequisite: Graduate student in communication. Permission of department required.
Learning Outcomes1Understand the context in which strategic communication operates and the dynamics changing the profession, its work, and its value to clients and society.
2Understand the theories which underlie strategic communication.
3Understand the processes of the development and implementation of comprehensive communication strategies.
4Strengthen writing and presentation skills relevant to strategic communication through course assignments.
Restrictions
made by Purdue students.