3 credits
Fall 2025 Lecture Upper DivisionData from last updated 10/2/2025
Fall 2025
Fall 2025 Instructors:
Nonprofit organizations advance their missions through communication. This course is designed to introduce students to the use of social media by nonprofit organizations to create their brand and reach stakeholders. It will focus on best practices and critically assess local nonprofits return on social media investment.
Learning Outcomes1Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising.
2Discuss the measurement of social media effectiveness in communicating messages and in fundraising.
3Conduct a social media audit.
4Develop a nonprofit social media strategy.
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