0 or 3 credits
Fall 2025 Lecture Laboratory Upper Division
This course is designed as an advanced level production course. Through lectures, discussions, critiques, screenings, and various exercises, you will gain experience designing video advertisements. You will develop and refine critical viewing/listening abilities to effectively analyze video content for aesthetic elements and overall message. Additionally, you will apply production techniques pertaining to producing, directing, shooting and editing in the creation of projects for real clients. The coursework consists of three major video projects, and a series of assignments organized under the corporate role that would be performing those tasks.
Learning Outcomes1Work with a client in the development of a digital media advertisement.
2Develop the concept for a digital media advertisement.
3Pitch the idea for a digital media advertisement.
4Write the script for a digital media advertisement.
5Coordinate the production schedule for a digital media advertisement project.
6Supervise videography for a digital media advertisement.
7Complete post-production for a digital media advertisement.
8Critique the final edit of a digital media advertisement.
Prerequisites
made by Purdue students.