3 credits
Fall 2025 Distance Learning Lecture Upper DivisionData from last updated 2/18/2026
Fall 2025
Fall 2025 Instructors:
Theory and practice of advertising as applied to advertising media strategy. Students build on a foundation of integrated marketing communication to develop digital advertising campaigns.
Learning Outcomes1Explain how practitioners develop advertising campaigns.
2Design and execute digital marketing plans.
3Offer suggestions and feedback to classmates in a constructive manner.
Prerequisites
Restrictions
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