0 or 3 credits
Spring 2026 Lecture Distance Learning Upper Division
To provide understanding of the technological and retail infrastructure that underlines doing retailing over the internet. Build an understanding of business strategies over the net. To identify management issues and consumer issues in e-retailing.
Learning Outcomes1Understand the technological and retail infrastructure that underlies doing retailing over the Internet.
2Learn the vocabulary to discuss e-retailing.
3Build and understand business strategies over the Internet.
4Acquire power to exploit any business opportunities that jump out your way.
5Provide the ability to get your hands dirty and use some of the most important net marketing tools.
6Understand the "business case" for Internet commerce in retailing (or other business).
7Identify management issues in e-retailing.
8Understand the consumer issues in e-retailing.
9Acquire skill sets that allow a competitive market advantage in interviews, jobs and careers.
Restrictions
made by Purdue students.