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3 credits
Fall 2025 Lecture Upper DivisionThis course provides an introduction at the graduate level to sports engineering and entrepreneurship. Students will be immersed in the state-of-the-art of industry and interact with renown experts in the field. This course is a comprehensive exploration of the key areas of sports engineering (digitalization, equipment and apparel, fan experience, data, etc.) with an emphasis on the future of the industry. The course includes the development of a business plan for a start-up in sports engineering, encouraging students to critically think about where they see opportunities for innovation based on knowledge gained in the course. This is not only for students looking to start their own business, but for any student interested in working in sports engineering field. Permission of instructor required.
Learning Outcomes1Analyze the emerging technologies related to performance, sports equipment, apparel, facilities and events.
2Evaluate the underlying technologies and market for a specific sport and its societal impact.
3Create a business plan that captures the needs and trends of the next generation of sports.
4Evaluate understanding of the different influencing factors in the decision process during the development of sports equipment, apparel, facilities and events.